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通过APP的成功案例分析网…
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通过APP的成功案例分析网站的运营之道
时间:2012-11-2 点击:6210 次 文字大小:

      YIDONGHULIANWANGSHIDAIDEDAOLAI,LIBUKAIZHINENGSHOUJIDECHENGSHUYUPUJI,GENJULIKAIFUTIGONGDEYIFENZILIAOSHUJU,YUELAIYUEDUODEYONGHUKAISHIXUANZEBASHOUJIZUOWEISHANGWANGDEDIYIPINGTAI,ZHEIJIUCUSHIXUDUOHULIANWANGNEIRONGHEFUWUTIGONGSHANGJIAJINQIANGDUOSHOUJIKEHUDUANSHICHANG,FENFENTUICHUGEZIDESHOUJIAPPYINGYONGLAIQIANGZHANXIANJI。CHULEZHEIXIECONGCHUANTONGHULIANWANGXINGYEZHUANZHANYIDONGHULIANWANGDEJINGZHENGZHEMEN,SHOUJIAPPTIGONGSHANGHAIBAOKUOLEXUDUOHOUQIZHIXIU,TAMENCONGWUDAOYOU,LIZUSHENGHUO、GONGZUO、YULEDENGGEGEFANGMIAN,ZHIZUOHETIGONGZHUANMENDEAPPFUWU,ZAOJIULEXIANGFENNUDEXIAONIAOZHEIYANGDEYOUXISHENHUA,YEZAOJIULEXIANGWEIXINZHEIYANGHOUFAZHIRENDEGOUTONGSHENQI,HAIZAOJIULEYUEDUAPP、MEITUAPP、JIZHANGAPPDENGGEZHONGGONGNENGDINGWEIDUTEERQINGXIDECHENGGONGYINGYONG。

配图1

作为一名网站建设网站优化讲师,在运营网站的同时我也在疯狂尝试着各种APP,从生活类到娱乐休闲类,只要是好的应用我都会第一时间去体验和使用,由此见证了许多神级应用从诞生到风靡的成功过程,这给我了莫大的感触。换位思考一下,我们站长在运营网站时,不也相当于在制作和提供属于我们的另一种形式的APP吗?借鉴APP的成功经验,从它们的成功哲学之中,我们能够以“他山之石”,来反思和提升我们当前对网站的运营之道,从而更能够更对用户的胃口,获得用户的青睐进而获得成功。

一、从APP定位看草根网站定位的重要性

BIZHEZAISHIYONGHEYANJIULENEIXIEZAISHIJIEFANWEINEIQUDECHENGGONGDEAPPHOU,SHOUXIANGANCHUDAODEJIUSHITAMENDINGWEIDEMINGQUEXINGHEZHENDUIXING。YOUXILEIDEAPPBUYONGSHUOTADETEDIANFEICHANGQIANG,SHENGHUOLEIDEAPPTADEZUOYONGFEICHANGMINGQUE,JIUSHIBANGZHUYONGHUZAINAFANGMIANHUODEBIANJIEDEFUWUYUBANGZHU,ZHEISHITAMENDEYILIZUHETUIGUANGDESHOUYAOTIAOJIAN。FANGUANWOMENCAOGENZHANZHANGZAIJIANSHEHEYUNYINGWANGZHANSHI,ZUIRONGYIZOURUDEWUQUJIUSHIWOMENDUI“GAO、DA、QUAN”DEZHUIQIU,SHOUDAOYIJINGCHENGGONGDEDAXINGMENHUYINGXIANG,RANGZHANZHANGTEBIEZAIGANGZUOZHANSHIZUIRONGYIXIANGJIANSHEYIGEQUANMIAN、GUIMODADEWANGZHAN,SHUBUZHIZHEIWANGWANGCHAOCHULEWOMENDEGERENNENGLI,JINGLIWUXIAGUJIDAODAXINGWANGZHANDEFANGFANGMIANMIAN,DAOZHIDEHOUGUOJIUSHIWANGZHANZHILIANGBUGAO,YONGHULIUSHIDUGAO,ZHEIFANGMIANYINGDANGBINGQITANDADECUOWULINIAN,ERSHIBAYOUXIANDEJINGLIZHUANZHUYUMOUXIEFANGMIAN,DINGWEIMINGQUEZUOJINGYIGELINGYU。

二、从APP界面看草根网站的模板设计

DANFANCHENGGONGDEAPPYINGYONGDOUYOUYIGEXIANGTONGDETEDIAN,ZAIJIEMIANSHEJISHANGDOUFEICHANGCHUZHONG,ERZHENDUIBUTONGLEIBIEDEYINGYONGDINGWEI,YOUHUIYOUZHENDUIBUTONGYONGHURENQUNDEJIEMIANSHEJI,LIRUYOUXIXINGXIANGHEJIEMIANSHEJIKEAIERJINGZHI、SHENGHUOLEIYINGYONGJIEMIANSHEJIJIANJIE、MINGLE、YIYONG,ZHEIDOUFANYINGCHUCHENGGONGAPPFUYOUZHENDUIXINGDEJIEMIANSHEJILINIAN。YINGYONGYUWOMENDEWANGZHANYUNYINGSHANG,SUHUASHUO“MODAOBUWUKANCHAIGONG”,HUAXIESHIJIANHEXINSIWEIWANGZHANZHIZUOGENGYOUTESEDEMOBAN,JIEHEMUBIAOYONGHUQUNDEXIHAO“LIANGSHENDAZAO”ZIJIDUYIWUERDEFENGGEMOBAN,GENGNENGZAIYONGHUFANGWENWANGZHANDEDIYICIBIANXIYINZHUTAMENDEYANQIU,GOUQIFANGKEJINYIBULEJIEWANGZHANDECHONGDONG,ZHEICAIYOUHOUXUJIANGXINFANGKEZHUANHUAWEIZHONGSHIYONGHUDEQIANTIHEJICHU。

配图2

三、从APP取胜哲学看草根站长如何突出重围

APPSHICHANGDEJINGZHENGKEYISHUOSIHAOBUYAYUWANGZHANZHIJIANDEJINGZHENG,YINGYONGDEGENGXINSUDUYUANKUAIYUWANGZHANDEGENGDIESUDU,ZHEIYEYAOQIUAPPDEZUOZHEHEYUNYINGTUANDUIMENDOUBIXUZUODAOZAIJILIEDEJILIEZHONGZHAOZHUNTUPODIAN,KUAISUDIZHANZHUJIAOGEN。TAMENQUSHENGDEZHEXUEJIUZAIYUZUOZUZHUNBEIGONGZUO,SHIXIANBIANZUOHAOSHICHANGDEDIAOYAN、DUIYONGHUXINLIDEFENXI、YONGXINZHIZUOHAOYINGYONGDEXIJIE,CONGERKEYIZAIYINGYONGTUICHUZHISHIBIANNENGKUAISUFUHUOYONGHUDEXIN。ZHEIJIUGAOSUWOMENZAIWANGZHANYUNYINGSHANG,ZUIHAONENGGOUZAIWANGZHANTOURUYUNYINGZHIQIANBIANZUOZUGONGKE,TONGGUODIAOCHAHEFENXIMUBIAOYONGHUDEXINLIHEXUYAO,ZHUNBEIFENGFUERGAOZHILIANGDENEIRONG,BINGZAITOURUYUNYINGHOUBAOCHIDUIGAOZHILIANGNEIRONGDEGENGXIN,ZHEIYANGDEFAZHANCELVEBIANNENGGENGNENGJIZHONGYONGHUDEXUQIU,SHIXIANZAITONGLEIWANGZHANZHIZHONGDETUOYINGERCHU。

四、从APP的推广之策看网站如何宣传传播

YIKUANAPPCONGDANSHENGDAOPUJITUIGUANG,GAOZHILIANGDESHEJIYUGONGNENGSHIHEXINYAOSU,DANQIZHONGDETUIGUANGDUIKUAISUZHANLINGSHICHANGYINGDEXIANJIYETONGYANGZHONGYAO。YIKUANYOUXIUDEAPPYINGYONG,CHANGYONGDEXUANCHUANSHOUDUANBIANSHIRANGSHICHANGHEYONGHUJIANYAN,TONGGUOANZHUANGLIANGZHEIYIZUIZHIGUANDESHUJUXIYINYONGHUDEGUANZHU,BINGTONGGUOYONGHUDEKOUBEIXUANCHUANSHIXIANKUOSANCHUANBO,TABUXUYAOYOUJIANYINGXIAOZHEIZHONGCHANGGUIDE、BINGDUSHIYINGXIAO,ZHONGDIANSHIYIKAOZHILIANGHUODEYONGHURENKEHOUDEKOUBEICHUANBO,ERZHEIZHONGCHUANBOYESHIZUIJUSHUOFULI、ZUIYOUXIAODEXUANCHUANFANGSHI。DUIYUWANGZHANERYAN,ZAIXUANCHUANHETUIGUANGFANGMIANYUAPPXIANGDUIJIANDANDECHUANBOQUDAOYOUSUOBUTONG,DANWOMENZAIZUOHAOCHANGGUIDEGUANGGAO、YOUJIAN、SEODENGCHUANBOFANGSHIDETONGSHI,GENGKEYIJIJIJIEJIANAPPTUIGUANGDECHENGGONGJINGYAN,JIYUKOUBEICHUANBOZHEIYITUJINGGENGDUODEZHONGSHI,YIKAOMINGQUEDEWANGZHANDINGWEI、GAOZHILIANGDEWANGZHANNEIRONGHUODEYONGHUDERENKE,ZAICHENGGONGPEIYANGZHONGCHENGYONGHUDETONGSHI,GENGRANGTAMENYUANYIXIANGPENGYOUZHUDONGERJIJIDITUIJIANWANGZHAN,YIKAOZHONGCHENGYONGHUDAILAIGENGDUOQIANZAIDEZHONGCHENGYONGHU。


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